Sports Management Commons^™

Bowl Survey, Richard C. Crepeau

On Sport and Society

Over the next two days and nights ten bowl games will be played across the expanse of our great nation. At the end of the bowl season, culminating with the BCS Championship Game on January 7, thirty-five bowl games will have been played. The first, the Gildan New Mexico Bowl, took place on December 15.

College Sport, Richard C. Crepeau

On Sport and Society

It’s been some time since I sat down and watched as much as a half of a college football game. Last fall I was in London, a city not infected by intercollegiate athletics, and this fall I simply never got enough time or interest to watch. Then a few weeks ago I did see several games. Florida and Florida State always draws my interest, and the Notre Dame run has been an interesting one.

Tags And Roger, Richard C. Crepeau

On Sport and Society

Is there anyone out there who thought that Paul Tagliabue would overturn the player suspensions imposed by NFL Commissioner Roger Goodell in the New Orleans bounty case? Maybe someone somewhere had predicted this, but if they did they would be members of an extremely small club.

Comparing Division Ia Scholarship And Non-Scholarship Student-Athletes: A Discriminant Analysis Of Academic Performance, Lisa Melanie Rubin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many research studies have examined the academic performance and graduation rates of college student-athletes. The limited focus on scholarship student-athletes has overlooked the majority of NCAA student-athletes, those participating in collegiate athletic programs without athletic scholarships. Therefore, this study contributes to a gap in the literature about non-scholarship student-athletes. The following dissertation examined the academic performance, time-to-degree, and demographic and profile characteristics of Division IA scholarship and non-scholarship student-athletes. The theoretical framework for this study was work motivation viewing athletic scholarships as extrinsic rewards. The researcher applied descriptive discriminant analysis utilizing secondary data to compare scholarship and non-scholarship student-athletes across …

Division I Student-Athlete Degree Choice Assessment, Tony Terrell

UNLV Theses, Dissertations, Professional Papers, and Capstones

Though the NCAA has established rules that require student-athletes to complete their college degree in an expeditious manner, the 40/60/80% rule may impinge on student-athlete academic decisions (i.e., degree choice).Yet limited empirical data exist regarding the nature and prevalence of student-athlete degree impingement. The purpose of this study was to develop and validate the Student-Athlete Degree Choice Questionnaire (SA-DCQ). The SA-DCQ assesses factors that influence Division I student-athletes' degree choice. An initial 40 item, 4 component SA-DCQ instrument was piloted with 170 Division I student-athletes. In order to develop scales, Principal Components Analysis (PCA) was conducted. PCA results yielded 13 …

The Effects Of A Goal-Setting Program On Cognitive And Somatic State Anxiety, State Self-Confidence, And Performance Of High School Swimmers, Jasmine R. Millan

Graduate Theses

The purpose of this study was to determine the effects of a staggered approach, season long goal-setting training program on the state self-confidence, cognitive anxiety, somatic anxiety, and performance of high school female swimmers. It was hypothesized that the use of a goal-setting training program would result in the swimmers having higher state self-confidence, lower cognitive state anxiety, lower somatic state anxiety, and improved performance. Results indicated that participation in a ten week goal-setting training program successfully helped high school female swimmers achieve higher state self- confidence, lower cognitive state anxiety, lower somatic state anxiety, and improved performance.

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece. The History of Thanksgiving and of Football both go back into the Middle Ages, and so it may not be so strange that the two would become intertwined in modern America.

A Positive Approach: Training Coaches To Build A Positive Motivational Climate, J. Spencer John

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to develop a training program for youth sport coaches focusing on a positive motivational climate, with an intended outcome to increase intrinsic motivation in youth sport participants. The coaching workshops that are available today tend to focus on teaching the fundamentals of the sport; while largely ignoring the motivational side of coaching. Pop Warner Football is the largest youth football league in the country, they have a large coach training program that focuses on drills and skill development, but fails to address positive motivation. Providing youth sport organizations with a training program that adds …

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …

Scabs In Seattle, Richard C. Crepeau

On Sport and Society

It took all of three weeks but the excrement has finally hit the fan. It is not the end of the world, but it is the end of any further claims that the scabs impersonating NFL referees are competent. If they were competent they would already have been NFL referees and therefore would be locked out by the NFL.

Baseball Changes, Richard C. Crepeau

On Sport and Society

At the end of this baseball season there will a fundamental shift in the organization of Major League Baseball. At the opening of the next season the Houston Astros will be an American League team. The change was forced by Baseball Commissioner “Bud” Selig who made it a prerequisite to the purchase of the Houston franchise.

Football In The Air, Richard C. Crepeau

On Sport and Society

September is here and that means football is back, both the NFL and the collegiate pros. The student-athletes of the NCAA opened play over this extended holiday weekend with more games than any human being could possibly ingest. There seemed to be excitement in the air on and off campuses across the country and across the Atlantic.

Armstrong, Richard C. Crepeau

On Sport and Society

How does it end for Lance Armstrong? “Not with a bang but a whimper.” Although T.S. Eliot did not know Lance Armstrong, it is an interesting coincidence that Eliot’s 1925 poem, from which this line is taken, is titled “The Hollow Men.” If you were someone who idolized Armstrong and believe now that he is guilty and there is a blot on his entire career, then he will indeed seem as one of those Hollow Men.

Olympics, Richard C. Crepeau

On Sport and Society

So it has ended. A bit over two weeks, a fortnight of intense athletic competition with spectacular performances, highs and lows, and way too much national naval gazing by the host nation and by NBC on behalf of the USA. That said, it was at the sporting level a wonderful two weeks of competition.

Punishment, Richard C. Crepeau

On Sport and Society

After the Freeh Report was issued there was an outcry demanding that the NCAA do something to punish Penn State University. Many called for the death penalty. Others complained about the failure of the NCAA to act immediately. Then on Monday morning when the NCAA President, Mark Emmert, announced the judgment and punishment of Penn State the outcry was that the NCAA acted too quickly. It was a rush to judgment by Emmert and his colleagues. What happened to due process?

Psu Report, Richard C. Crepeau

On Sport and Society

After reading the summaries and commentaries on the Freeh Report detailing the elements of scandal at Penn State University, I am surprised that I am surprised by what has been revealed. My cynicism after nearly a half century of involvement with administrators at institutions of higher education and bloated athletic programs should have left me immune to both the surprise and disgust that this affair had evoked in me. What has not surprised me is the deviousness of the principal players in this scandal, the cynicism with which they approached the issues, and the continuing reaction to it all.

Wimbledon, Richard C. Crepeau

On Sport and Society

The term “historic” is often used in describing any number of sporting events. It is sometimes used to exaggerate the significance of an event, often in order to promote it. There are times, though, when the term is not only appropriate, but indeed, required. The Gentleman’s Final at Wimbledon today was historic in a number of ways.

Baseball Verdicts, Richard C. Crepeau

On Sport and Society

It ended last week with the jury foreman announcing to the court that the jury had found Roger Clemens “not guilty.”

Title Ix, Richard C. Crepeau

On Sport and Society

This weekend marks the fortieth anniversary of the passage of the Educational Amendments Act of 1972 whose section, Title IX, transformed sport in America. After forty years the achievements of Title IX are impressive, while some controversy persists and some misinformation continues to persist. In the past decade the conservative political attack has subsided and Title IX seems to have been removed from those still fighting the culture wars particularly on the issue of feminism.

Father's Day, Richard C. Crepeau

On Sport and Society

This was first written in 1992 for Father's Day shortly after my father's death which is now 23 years ago. It was originally a radio commentary for WUCF-FM in Orlando. I send it out each year as a tribute to my father and as a tribute to all fathers on Father's Day.

Triple Crown, Richard C. Crepeau

On Sport and Society

It has become one of the rarest of rarities in American sport. This Saturday for the twelfth time in the past thirty-four years a horse will come to the Belmont with an opportunity to become the twelfth horse in the history of the Triple Crown to achieve this elusive fete. The last time it was done was in 1978 by Affirmed.

Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

Public Health Faculty Publications

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

Metta, Richard C. Crepeau

On Sport and Society

Maybe I missed the memo. Perhaps I wasn’t paying close enough attention. Or somehow it wasn’t big enough news in London. Whatever the case may be, I was a startled when I read recently that someone named Metta World Peace was playing basketball in the NBA for the Los Angeles Lakers. I remember World B. Free of the NBA and He Hate Me of the XFL, but Metta World Peace was a new one.

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Honors Capstone Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …

Summitt, Richard C. Crepeau

On Sport and Society

From across the nation, from the world of basketball and the world of sport, the reaction to Pat Summitt relinquishing her position as head basketball coach at the University of Tennessee has been overwhelming in praise, admiration, and volume. Those who played for Summitt talked of the tremendous impact that she had on their lives, praising her as a coach and human being, often referring to her as a mother-figure. Those who knew her in other capacities talked about her strength in the face of adversity. This quality distinguished Pat Summitt throughout her career and not just in the past …

The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl, Kristen Wampole

Business and Economics Honors Papers

Evaluation of a professional athlete's performance for the purposes of compensation determination is difficult, especially when decision making may not follow the expected "instrumental rationality." This paper will look to examine the factors, both productive and non-productive, impacting an Offensive Lineman's salary in the NFL. The purpose of this study is to determine whether an offensive lineman's salary is based on productive characteristics adhering to instrumental rationality, or whether the influence of non-productive characteristics influence salary as ultimately determined by team management. Results indicate that players within the tackle position with earning salaries in the seventy-fifth percentile gain additional benefits …

Enhancing Off-Season Motivation In Collegiate Athletes, Daniel Ryan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to identify the optimal off-season motivational strategies to be utilized by collegiate coaches to maximize the motivation, sport performance, and sport satisfaction of collegiate athletes.

Objectives: By identifying the determinants of athlete motivation, this paper will serve as a resource for coaches as they seek to raise the overall motivation and commitment of their athletes during the off-season.

Justification: Developing the ideal off-season motivational strategy for collegiate athletes is important on a number of levels. Due to the heightened level of competition in college sports, coaches must ensure that the structuring of their …

The Role Of Ethics In Athletic Participation, Ryan Matthews

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to determine what role ethics plays in athletic participation and what intrinsic and/or extrinsic factors may influence the decision making process of athletes. Once identified, the information found in this paper can be used to help athletes understand their own thought processes concerning rules adherence and to assist them in making a conscious decision to follow the rules to achieve their goals.

Statement of Problem: The exploration of the literature will reveal the many factors and conditions that an athlete faces that will influence their decision to participate within the confines of the …

Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to examine the factors which create continuous and permanent commitment to a specific professional sports team.

Statement of Objectives: There is no denying that the current economic standing of the United States does not promote spending large sums of money on entertainment and leisure. Since taking a family to a professional sports game gets rather expensive, families are lead to pursue other alternatives while deciding how to spend free time. The costs of game attendance, including tickets, parking, food, beverages and souvenirs, can easily surpass one hundred dollars, which is undoable for many …

Creating A Positive Motivational Climate: Strategies For Division I Women’S Tennis Coaches, Mark Roberts

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to develop a handbook of positive motivational strategies that enhance players’ performance and well-being.

Statement of Problem: When coaches do not use constructive motivational strategies and create a negative motivational climate, both the performance and the well-being of the student athlete may be undermined. Athletes playing in a negative motivational climate are less likely to perform to their full potential or enjoy participating in their sport. This can lead to athletes feeling negative emotions towards the athletic experience, resulting in harm to the athletes, teams, and coaches.

Justification: Exploring optimal motivational strategies for …