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Full-Text Articles in Sports Management
Platform Of Growth: An Analysis Of Earnings And Social Media Engagement Among Esports Athletes, Colleen Marie Dibble
Platform Of Growth: An Analysis Of Earnings And Social Media Engagement Among Esports Athletes, Colleen Marie Dibble
Theses and Dissertations
Esports consists of online gaming, cyber sport, and virtual sport in a highly competitive environment. The industry has grown tremendously over the last 30 years (Leroux-Parra, 2020). Professional esports competitions are often now contested with a large scale, global audience, and millions of dollars potentially at stake in some competitions. Hundreds of esports athletes earn a living from the multi-billion-dollar esports industry. In addition to players earning salaries and prize pool money in a professional setting, many colleges have offered scholarships to enrolled students and have begun to offer esports-related curriculums (Dominguez, 2022). Networks such as ABC, ESPN, and TBS …
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.
The Impact Of Alcohol Consumption On Academic Success And Athletic Identity In Collegiate Student-Athletes, Zoe E. Arnold
The Impact Of Alcohol Consumption On Academic Success And Athletic Identity In Collegiate Student-Athletes, Zoe E. Arnold
Electronic Theses and Dissertations
Upon entering college in the United States, students are exposed to alcohol and, relatedly, the potentially dangerous experiences and effects that come with consuming alcohol. This is especially true for collegiate student-athletes, who have been found to have the highest consumption rate among student groups on campus. The purpose of the study was to understand the relationship between how student-athletes at a focus university, a Division I member of the National Collegiate Athletic Association, experience alcohol consumption, how their consumption affects their academic grade point average (GPA), and how athletic identity plays a role in their experiences. While the research …
The Impact Of The Gender Of The Coach On The Type Of Motivational Climate That Is Established On A College Athletics Team, Zola Pieterse
The Impact Of The Gender Of The Coach On The Type Of Motivational Climate That Is Established On A College Athletics Team, Zola Pieterse
Electronic Theses and Dissertations
The objective of this study was to investigate the connection between the gender of the coach and the perceived motivational climate that is established on a college sports team. Eighty-eight athletes completed the Perceived Motivational Climate in Sport Questionnaire (PMCSQ-2) to assess their perceptions of the motivational climate that is established on a college sports team. The study further investigated the influence of the gender of the athlete, as well as the athlete's preference for either an Ego-oriented or Task-oriented motivational climate. No statistically significant correlation were found between the gender of the coach, the gender of the athlete, and …
Pancho's Racket And The Long Road To Professional Tennis, Gregory I. Ruth
Pancho's Racket And The Long Road To Professional Tennis, Gregory I. Ruth
Dissertations
Historians have written little on sports in the United States compared to other topics. They have had even less to say about tennis than other popular sports in large part because the original research necessary to complete a full treatment of the history of the game appeared too daunting to undertake. By contrast, this study has made use of over a dozen arcHIVal collections around the country, many of which researchers have never used before, to tell the story of how tennis went from an amateur sport closely guarded by economic elitists and cultural purists to a professional sport thoroughly …
Cohesion And Factors Of Sport, Jordan T. Schofield
Cohesion And Factors Of Sport, Jordan T. Schofield
Sport Management Undergraduate
This research was done to see how player demographics and other factors of sport effect team cohesion of a soccer program at a Division III level. In this study different demographics such as year in college, transfer status, and how many years you have been playing were explored to see if they impacted the amount of cohesion on the team. Additionally, other factors of sport such as gender, coaching styles, effective student leaders, the wins and goals met as a team, and how athletes interact off the field were also taken into consideration and compared to the amount of cohesion …
Head Coaching Motivation Of Millennial Generation Female Assistant Coaches, Erin Morris
Head Coaching Motivation Of Millennial Generation Female Assistant Coaches, Erin Morris
All Theses
Title IX facilitated an increase in the number of female athletes in the United States. However, the rate of female coaches of women's teams has declined since Title IX's passage in 1972, currently only 43% of women's teams are coached by women. Previous research has explored barriers to coaching for women, but limited research has looked at women's intent to coach. The purpose of this study was to examine what influences millennial generation, Division I Football Bowl Subdivision, female assistant coaches' decision to pursue careers as head coaches.
This study was grounded in feminist standpoint theory as the goal was …
Title Ix And It's Effect On Collegiate Athletics, Holly J. Schmidtbauer
Title Ix And It's Effect On Collegiate Athletics, Holly J. Schmidtbauer
Culminating Projects in Kinesiology
No abstract provided.