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Full-Text Articles in Sports Management
College Student Attitudes Toward Student-Athlete's Ability To Profit From Name, Image, And Likeness (Nil), Daniel G. Panzano
College Student Attitudes Toward Student-Athlete's Ability To Profit From Name, Image, And Likeness (Nil), Daniel G. Panzano
Honors Theses
Since the recent passing of legislation allowing student-athletes to profit from their own personal brands and sponsorships (Name, Image, and Likeness; NIL), there has been very little research. The purpose of this study was to measure the attitudes and support students have towards the financial compensation of their student-athlete counterparts. The researchers surveyed 67 Coastal Carolina University students. Using a quantitative study, data was gathered pertaining to the opinions toward NIL, feelings of team affiliation, and demographic information. Statistically significant differences were found toward some elements of NIL and gender, major, and academic year. A statistically significant correlation was also …
Name, Image, And Likeness In College Athletics, Kinsey Landry
Name, Image, And Likeness In College Athletics, Kinsey Landry
Supply Chain Management Undergraduate Honors Theses
Name, Image, and Likeness, “The three elements that make up the 'right of publicity,’ a legal concept used to prevent or allow the use of an individual to promote a product or service.” (“Understanding the NCAA Likeness Rule”, 2021). There is a hot topic affecting college institutions, student-athletes, and the communities that support these major sports schools known as Name, Image, and Likeness (NIL). Throughout this writing, there will be a dive into the history of how we got to July 1, 2022, the pros, cons, and gray areas in the sports industry of NIL, the real experiences …
The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco
The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco
Seton Hall University Dissertations and Theses (ETDs)
This study looked to determine if being classified as a Cinderella Story team in the NCAA Division I Men’s Basketball Tournament, also known as March Madness, led to a statistically significant change in NCAA Division I men’s basketball spending for that team’s respective institution one, two, and three years after being labeled. The purpose of this study was to determine the effect of men’s basketball spending on teams that are Cinderella Stories in the NCAA Men’s Basketball Tournament. It aims to understand how spending differs between athletic programs whose characteristics mirror those of Cinderella Stories and how expenses change before …
A New Generation Of The Ncaa: How Two Major Rules Have Changed The College Landscape, Brennan Saunders
A New Generation Of The Ncaa: How Two Major Rules Have Changed The College Landscape, Brennan Saunders
Honors Theses
This paper is designed to take a look at the effect of two new rule changes the NCAA has established within the past two years. Through an explanation of what led to the NIL and transfer portal rulings, what NIL involves, and the long-term effects that NIL and the transfer portal are going to have on future athletes’ decisions, we will find that the NIL and transfer portal are the biggest rule changes in NCAA history and will have major ramifications for years to come.
Local Restaurants’ Marketing And Sponsorship Within Collegiate Athletics, Brianna M. Vig
Local Restaurants’ Marketing And Sponsorship Within Collegiate Athletics, Brianna M. Vig
Health and Nutritional Sciences Graduate Students Plan B Capstone Projects
Corporate sponsorships, trademark licensing, and broadcasting rights within college athletics have become a multibillion-dollar business over the past decade. However, a gap in research exists within local businesses sponsorship of college athletics. Many college towns heavily rely on local businesses, specifically restaurants, to attract and retain sports fans. The purpose of this study is to examine local restaurants’ marketing strategies, community relations, and other sponsorship donations impacting the involvement of its collegiate sport sponsorship at the mid-major conference level. Purposeful sampling was used to include two local restaurant owners who participate in sport sponsorship in a Midwest college team. Semi-structured …
An Examination Of Box Office Relationship Quality And Relationship Selling In Division I College Athletics., James F. Weiner
An Examination Of Box Office Relationship Quality And Relationship Selling In Division I College Athletics., James F. Weiner
Electronic Theses and Dissertations
College athletics departments have experienced unprecedented growth. However, expenses have risen even faster (Fulks, 2016), and university athletics departments have relied on increased subsidies from host institutions and donations to make ends meet (Fulks, 2016). The root cause behind much of the revenue increases have been credited to large multimedia and broadcast contracts, which guarantee substantial income for decade-long terms (Sherman, 2016). Such agreements leave little room for individual growth, leaving ticket sales as one of the few controllable revenues to which a school could manipulate their own bottom line and increase profitability. Further investigation into box office sales trends …
The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott
The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott
Teaching & Learning Theses & Dissertations
Maintaining a balance between the dual roles of being both a student and an athlete can be challenging for many college student-athletes. While research has indicated identity conflicts exist for student-athletes because of these two roles, few investigations have analyzed the impact of having dual identities on academic performance. Using identity theory as a theoretical framework, this study sought to determine if relationships exist among athlete identity, student identity, and GPA. In addition, this study examined whether these relationships varied based on gender, race, year in school, major, and sport. A survey instrument that included the Academic and Athletic Identity …
A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey
A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey
Graduate Theses and Dissertations
This study explored the relationship between the athletic identity and career maturity of women’s basketball student-athletes. Differences in athletic identity and career maturity were also investigated based on a women’s basketball student-athlete’s level of competition, race, year in school, socioeconomic status, and professional athletic career aspirations. In order to examine the relationship between these variables, a convenience sample of 209 women’s basketball student-athletes from NCAA Division I (n = 62), NCAA Division II (n = 40), NCAA Division III (n = 50), and NAIA (n = 57) institutions located in the southeastern region of the United States participated in the …