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Articles 1 - 12 of 12
Full-Text Articles in Sports Management
The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss
The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss
LSU Master's Theses
This study explores the unique intersection of the law and the theories of communication related to a student athlete’s ability to receive compensation based off their name, image, and likeness (NIL). The purpose of this study is to understand the future of NIL legislation application as it relates to emerging media and student-athletes’ privacy interests in order to better understand influencer marketing and the impact new legislation will have on student-athlete brand deals. Through a series of semi-structured, in-depth interviews, I explored industry trends in NIL as it relates to brand partnerships and advertising, focusing on key players, methods, and …
A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht
A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht
Leadership Education Capstones
This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …
College Coaches’ Experiences, Knowledge And Attitudes To Support Student-Athlete Mental Health, Cathy Rahill
College Coaches’ Experiences, Knowledge And Attitudes To Support Student-Athlete Mental Health, Cathy Rahill
Graduate College Dissertations and Theses
The purpose of this study was to develop a better understanding of college coaches’ experiences with student-athlete mental health concerns, knowledge to address these concerns, and dispositions and attitudes toward student-athlete mental health. Although student-athlete mental health has been the subject of previous research, this is the first study to ask college coaches their perspectives on the topic. Data for the study were collected using a Web-based survey with a sample of college athletic coaches who coach male and female student athletes at Division I athletic programs in the Northeastern United States. The study’s findings confirm coaches’ concern and care …
Why Intercollegiate Athletic Departments Should Embrace Alcohol Sales, Garrett J. Clark
Why Intercollegiate Athletic Departments Should Embrace Alcohol Sales, Garrett J. Clark
Health, Human Performance and Recreation Undergraduate Honors Theses
This thesis is guided by the theory of marketing myopia, the idea that an organizations should focus on single aspects like consumer needs and experiences in order to be successful. The sale of alcohol is becoming more and more common throughout collegiate athletics yet many schools are still missing out on the benefits that can come from embracing the tailgating culture of sports. This will examine the current literature surrounding the sale of alcohol at collegiate events, tailgating culture and what this all looks like in the real world. By examining schools and programs who currently offer the sale of …
Work-Life Factors That Impact Job Burnout And Turnover Intention Among Athletic Academic Support Professionals, Jennifer Gellock
Work-Life Factors That Impact Job Burnout And Turnover Intention Among Athletic Academic Support Professionals, Jennifer Gellock
Theses and Dissertations
The purpose of the current study was to investigate factors in the work environment that impact job burnout among academic support professionals who work with college student-athletes. Specifically, the factors of job control match, fairness march, rewards match, and workload match were explored. Additionally, the extent to which emotional exhaustion and depersonalization had an effect on turnover intention was explored. Job burnout has been found to have negative impacts on professionals in human services professions. The sample consisted of academic advisors and learning specialists affiliated with National Collegiate Athletic Association (NCAA) Division I programs. Results suggest academic support professionals experience …
Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow
Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow
Graduate Theses and Dissertations
Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth, and even predict performance (Cuellar, 2014; Harter & Neemann, 2012). Self-perception is an increasingly popular area of study, and there is a gap in the research as it pertains to college student-athletes (Harter & Neemann, 2012). This study measures self- perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I student-athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race/ethnicity and …
Athletic Identity, Institutional Support Services, And Transition Factors: An Analysis Of Student-Athlete Perceptions And Implications, John Nowak Kaczorowski
Athletic Identity, Institutional Support Services, And Transition Factors: An Analysis Of Student-Athlete Perceptions And Implications, John Nowak Kaczorowski
Theses and Dissertations
Brewer, Van Raalte and Linder (1993) defined the term athletic identity as the degree to which a person identifies with the role of an athlete and seeks outside acknowledgement of that role. Those who have a high athletic identity tend to be those who have achieved elite levels within athletics. These elite athletes tend to base their self-worth and self-esteem on their ability, performance and the appreciation of their athletic talent, while gradually neglecting other aspects of psycho-social development (Cieslak II, 2004). These resulting deficits have been attributed to what is called identity foreclosure in the literature. High-stakes athletes can …
Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell
Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell
Graduate Theses and Dissertations
With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football …
Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney
Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney
Theses and Dissertations
This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.
Managing The Brand: Administrative Structure Of The Hidden Profession Of Collegiate Trademark Licensing, Katrina M. Phelps
Managing The Brand: Administrative Structure Of The Hidden Profession Of Collegiate Trademark Licensing, Katrina M. Phelps
Masters Theses
This study analyzes the current state of collegiate trademark licensing departments through first-hand accounts from current or past licensing professionals. Semi-structured interviews were conducted to understand current issues that are facing the licensing industry, particularly focusing on internal organizational structure of collegiate trademark licensing departments at institutes of higher education. Eleven participants, including licensing agents, licensees, licensing directors, and licensing experts were interviewed and the following themes emerged. Trademark licensing is a hidden profession, with little education available about the industry. Programs have greatly evolved over recent decades, but institutional infrastructure still lags in the appropriate assets and resources to …
Impacts Of Collegiate Athletics On A University And Their Potential Benefit To The Overall University, Chad A. Eickhoff
Impacts Of Collegiate Athletics On A University And Their Potential Benefit To The Overall University, Chad A. Eickhoff
Culminating Projects in Kinesiology
Collegiate athletics has long been a part of the American university setting. It is difficult to argue that athletics does not have an impact on the overall university. However, there is much debate as to whether the overall impact of collegiate athletics on a university is beneficial, and to what degree. As universities invest resources toward the betterment of athletic programs, it is important to critically analyze whether this is a worthy investment for a university as a whole. This paper provides an analysis of the impact of collegiate athletics on a university, looking primarily at return on investment both …
The Effects Of Intercollegiate Athletic Participation On Student Academic Achievement And Leadership Performance In A Selective Institution, Craig A. Yunker
The Effects Of Intercollegiate Athletic Participation On Student Academic Achievement And Leadership Performance In A Selective Institution, Craig A. Yunker
Legacy Theses & Dissertations (2009 - 2024)
The purpose of this study was to examine the influence of various intensity levels of athletic participation on academic and leadership performance in a selective institution. For the purpose of this study a retrospective analysis of existing admissions and student performance data was conducted. The continuous dependent variables were academic and leadership performance scores. The categorical independent variables were the three intensity levels of athletic participation (high commitment athletes, moderate commitment athletes, general population students), gender and race. The subjects for this study included 4977 of the 4998 students that graduated from a selective institution from 1992 through 1996. Results …