Sports Management Commons^™

Two-Way Contracts: The Solution For The Nba, Stefan Anderson

Capstones

This project takes a look into the NBA's first season introducing it two-way contracts. These contracts allow players to be in both the NBA and its developmental/minor league, the Gatorade League–widely known as The G-League at the same time. With the two-way being established it opens the door for many other things. This project goes more in depth on it.

https://sportswithstef.wordpress.com/2017/12/14/two-way-contracts-the-solution-for-the-nba/

Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer

Sport Management Undergraduate

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad.

The data were measured through a 13 question …

Improving Communication For St. John Fisher Football, James Fiacchi

Sport Management Undergraduate

The reason for the study conducted relates back to working to improve the St John Fisher football teams communication with its main stakeholders .I worked for the St. John Fisher football team and noticed a communication issue between the team and its main stakeholders being the parents. It caused a lot of issues that were seen working while with team so a solution in order to help these things out was something that looked needed. The communication between the team and its stakeholders was not very good.

What was done to find the best way to improve the study was …

Barriers Of Attendance For The Syracuse Crunch, Nicholas Bovenzi

Sport Management Undergraduate

The main purpose of this research was to identify the different barriers that could impact attendance for the Syracuse Crunch, a minor league hockey team (AHL). The results of this study provided the Syracuse Crunch front office with information that could have the possibility of improving marketing and promotional strategies to its varying consumer database. Prior to this study, a great amount of research has been conducted that identifies the factors that contribute to one’s attendance at other professional sporting events, however, there are limited amounts of research that have looked to uncover what effects attendance at the minor league …

Explaining Nba Success For Players With Varied College Experience, Cody Ashley

Sport Management Undergraduate

The purpose of this study was to compare early career National Basketball Association (NBA) success between college basketball players who have either one year of college experience or four years of experience. This research set out to uncover if there was a substantial difference in the early performance of these categories of players in terms of specific success metrics that were outlined. With the growing trend of players leaving college after just one season of play, it was important to understand how these athletes are performing at the next level, especially in comparison to their graduate counterparts. The results of …

Relationships Between Athletic Success And Applications, Timothy Grover Jr

Sport Management Undergraduate

This study was conducted to see what relationship exists between markers of athletic success of NCAA Division I FBS football teams and college applications. There have been multiple studies in the past that have proven this theory to be correct. However, the goal of this study was to understand if these same results can be seen with members outside of the power five conferences. Using systematic sampling, 31 members of the MWC, Conference-USA, MAC, Sun Belt, and AAC were chosen for this study. The data was collected over a 3-year period from 2012-2014 for all athletic success variables, which were …

Domestic Violence In The National Football League, James Coyne

Sport Management Undergraduate

This study was conducted to examine the relationship that existed between domestic violence incidents involving National Football League (NFL) players and the popularity of the league. With more media coverage on players’ off the field exploits there was potential that players committing crimes as heinous as domestic violence was having an impact on how fans consumed the NFL’s products. This was initially sparked by the widely publicized incident featuring former Baltimore Ravens running back, Ray Rice. As the league struggled to figure out on how to best handle player discipline for domestic violence the public opinion of the NFL diminished. …

Inducements Of Rochester Americans Fans, Alex D'Agostino

Sport Management Undergraduate

The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.

Media Impact On Nfl Fans, Justin White

Sport Management Undergraduate

The purpose of the study was to examine the complex relationship between NFL fans and the media in reaction to a newly hired NFL coach. The conclusions and process were important to all three groups because each group is directly affected by the others and the results. Fans can change the way they consume media and the organizations can change the way they interact with the media in an attempt to change the way the media writes about the team. It was known that media framing exists but the extent to which it exists in NFL circles had not been …

Nhl Rule Changes In The Media, Brandon Caryl

Sport Management Undergraduate

The purpose of this study was to determine the impact of the media contributing to the national dialogue involving rule changes in the NHL (National Hockey League). Reporters in the media choose what is published on day to day press releases. What is released is what the consumers are taking in, using various mediums of social media, television, internet, etc. and that is the only knowledge the consumers are getting surrounding a developing story or topic.

This was an important topic to research because discussion in the media, and the way they speak on different topics and news stories is …

Relationship Between Promotions And Attendance At Rochester Red Wings Games, Dan M. Ruehle

Sport Management Undergraduate

The purpose of this research was to determine which, if any, promotions offered by the Red Wings had a stronger impact on motivating fans to attend games. The research question for the study focused on determining what relationship exists between promotional activities and attendance at Rochester Red Wings games. In the past, various studies have been done on broader motivational factors for minor league baseball attendance and the impact of specific promotional categories on MiLB attendance. The most important conclusions drawn from these studies were that promotions held on weekday games were more significant in raising attendance numbers, post-game fireworks …

Professional Hockey Elements Attracting Fans To Ahl Games, Emma Kilmer

Sport Management Undergraduate

The purpose of this study was to determine the relationships between on-ice professional hockey elements and attendance at American Hockey League games. It was important to this study that the AHL was the most successful North American professional hockey league in recent years in terms of increasing attendance and in 2015-16 the league set a record for total fans attending games at around 7 million. Also, recently the NHL and consequently AHL have implemented rules to increase scoring and decrease fighting; therefore it was important to conclude if those changes resulted in changed fan motivation to attend games. It was …

The Motivational Factors That Influence Rugby Fandom In The United States, Mark Glieco

Sport Management Undergraduate

The purpose of this research was to understand the different factors that affect varying levels of rugby fandom. Rugby is currently very popular worldwide but faces extreme competition in the United States, especially from football. This research is important because it will help marketers and sport managers better understand fan motivation in rugby. This will allow them to better market and grow the sport in the United States to compete with American sports.

A sample of 111 participants from a small private college in New York was surveyed for this study. The survey contained primarily quantitative questions, with one open …

An Analysis Of Scholarship Distribution By Division I Softball Coaches, Donovan James Nelson

Graduate Theses and Dissertations

The purpose of this study was to explore fairness factors used by NCAA Division I head softball coaches in scholarship distribution. Research by Hums & Chelladurai introduced Distributive Justice principles to intercollegiate athletics; indicating need was a popular distribution principle. Continued research by Mahony, Hums, & Riemer determined need as a common distribution principle in athletics. Prior to this study, no research has been done to examine distribution principles by NCAA Division I softball coaches based on distributive justice principles. This study used a single scenario of grant-in-aid distribution with six possible decisions coaches make to determine fairness of grant-in-aid …

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Graduate Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered …

An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Graduate Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three …

Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell

Graduate Theses and Dissertations

With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football …

Corporate Social Responsibility Authenticity: Csr Authenticity On Consumer Behavioral Intentions Toward A Sport Organization, Soyoung Joo

Doctoral Dissertations

While authenticity has been researched as a vital concept in various marketing streams, little is known in regard to consumer perceptions of authenticity in a CSR program and its effects on consumer responses. In particular, prior research on authenticity in CSR has not identified authenticity dimensions that are germane in the context of CSR in sport. The purpose of the current research is to (1) elucidate the key dimensions of CSR authenticity that are appropriate to the context of CSR in sport, (2) develop a valid and reliable instrument to measure authenticity in CSR activities in sport organizations, and (3) …

Exploring The Role Of Collective Narcissism In Sport Team Identification, Ben Larkin

Doctoral Dissertations

Team identification is among the most widely studied concepts in sport fan behavior. This is largely due to the fact that highly identified fans exhibit drastically different and more avid consumption and purchase behavior compared to those low and/or moderate on team identification. Most notably, this has been manifested in a greater propensity to attend games, watch the team on television, and purchase team merchandise. While the study of team identification has focused both on its development and outcomes, one constant is that scholars have generally assumed team identification to take the form of a healthy and positive team attachment. …

Domestic Violence And The National Football League, Kelsey Rentner

Master of Arts in Media and Communication Plan II Graduate Projects

In 2014, the National Football League (NFL) faced extreme criticism for the way it handled the three domestic violence cases that emerged into the spotlight. The Ray Rice video that showed him punching his at-the-time fiancé, as well as the several other domestic violence cases among NFL players that quickly followed, shed a light on what seemed to be a well-hidden problem within the league. Since being in the public eye, the league has not been effective with its communication efforts to prevent the issue of domestic violence and rebuild its reputation among stakeholders. This project uses evidence-based literature to …

Bgsu Men's Soccer Business Plan, Joseph Sullivan

Honors Projects

This honors project was an application based project performed by Joe Sullivan for the BGSU men’s soccer team. Being a business major, along with a student-athlete for the team, my project ties both of these passions together in the creation of a business plan for the team. I created and explained in detail 5 initiatives that the team can take in order to improve and grow as a program. These 5 initiatives will increase overall profitability, brand image, brand awareness, performance and overall team culture. Overall, I believe that this project details tangible action items that the team can take …

Using Sport As A Global Change Agent: The United Nations Model Of Sport For Development, Meghan Burke

Senior Honors Projects, 2010-2019

Since 2001, the United Nations (UN) has used sport as a development tool through the United Nations Office on Sport for Development and Peace (UNOSDP). This paper examines the issues in the Sport for Development and Peace (SDP) movement that warranted the UN’s involvement and looks at how and why the UN uses sport. It will also offer recommendations on how it can continue to do so in a more sustainable way. Academics have struggled to find a way to measure the success of the SDP movement and the only evidence that exists that shows that sport is creating long-term …

Non-Statistical Factors Present In Successful Nba Rookies, Colin R. Salisbury

Sport Management Undergraduate

Becoming a successful NBA rookie is a desire of many. Athletes want to be them and coaches and GM’s want to know how to predict them. What non-statistical factors are present in successful NBA rookies? This research used secondary data to show non-statistical factors that were present in successful rookies and what kind of similarities they had. They included, conference, institution, coaching, and draft position, etc... It is important to know what a successful rookie is and if there is a correlation between draft position and rookie success. The point of this research is to show the journeys that the …

Factors That Influence Sporting Equipment Purchases, Anthony G. Lee

Sport Management Undergraduate

No abstract provided.

Design, Financial Trends And On-Field Success, Daniel T. Baylard

Sport Management Undergraduate

Since college athletic departments are considered non-profit organizations and it’s expected they spend revenue in support of their overall mission which can be considered as achieving on-field success. Previous literature has uncovered multiple relationships between expenditures and revenue in comparison to on-field success. The common theory is that athletic programs must increase spending to increase wins, and increase wins to increase revenue. The purpose of our research is to explore financial trends within the rank based competition structure of NCAA Division I college football’s top 25 football teams in the 2012-2015 seasons. We will also acknowledge the effects of the …

Comparing Two Organizational Structures In Professional Ultimate, Jack Dowling

Senior Theses

Leaders of business organizations have always strived to find the most efficient method of organizing and conducting their business. New strategies are constantly being developed and adapted to new situations. The business of Sport is no different. Over the past century, the sport industry in America has experienced an explosive level of growth, with the largest major sport leagues (NFL, MLB, NBA, NHL) earning multibillion dollar revenues in recent years.[1-4] In addition to these “Big Four,” there are numerous minor-league and semi-professional sport leagues. Each of these leagues must operate in a way to consider geographic, economic, and other important …

The Institutional Factors That Affect The Academic And Financial Success Of Mid-American Conference Schools, Mckayla Johnson

Sport Management Undergraduate

Athletic departments and institutions are spending an increasing amount of money on athletics. They believe that increasing spending will meet their mission to improve student-athletes’ academic success. However, the question arises, is the money being spent on athletics actually contributing to that goal? Secondary data was correlated to find the relationship between the institutional, academic, and financial factors. The results of this study found that the majority of these relationships were not significant meaning that these factors are not working together to meet that mission. Therefore, those institutions who participate in the athletic department arms races will not see an …

Factors Contributing To Consumers Decisions To Attend A Sporting Event, Sarah Gensler

Sport Management Undergraduate

Previous research on consumer attendance patterns has explored the impact of single factors on desired outcomes. This is problematic because people rarely have a single motive behind their decision making to attend a sporting event. This study aimed to determine which factors were the most important to college students when deciding to attend sporting events. Using a cross-sectional survey, the research found that desire for excitement, geography, and social media all had statistical significance in influencing decision making. Contradictory to existing research, on field promotions, level of fandom, and consumer emotion were not found to be tied to their decision …

Fandom: A Study On How College Students Selected A Favorite Professional Sports Team, Zachary R. Brown

Sport Management Undergraduate

This research aimed to uncover key factors in how college students select a favorite sports team. An important issue in today’s sport industry is recognizing fans motives for supporting their favorite sport teams. Sport managers need to better understand fan’s motives in order to address the team's needs and increase the fan base. Also, the team needs to cultivate a relationship for fan involvement to garner economic benefits. The subjects for this study were college students at St. John Fisher College. Using an online survey, the results of this uncovered that team factors were the most important in someone supporting …

What Factors Affect An Athlete's Injury Reporting Decisions, Zachary Mallard

Sport Management Undergraduate

The purpose of this research was to find out what factors impact or have an influence on the decisions and coping behaviors athletes after they have sustained an athletic injury. Semi-structured interviews with 11 SJFC student-athletes explored their thought processes and behaviors during the process of dealing with injury. Time loss factors play a critical role in their thinking about reporting and dealing with injuries. Eligibility concerns and role on the team also shape their reporting and return to play. Throughout the entire process, athletes discussed their identity changes when coping with injuries.