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Full-Text Articles in Sports Management
Use Of Psychological Skills Training By Ncaa Softball Teams, Angie Kenney
Use Of Psychological Skills Training By Ncaa Softball Teams, Angie Kenney
Graduate Theses
The purpose of the study was to determine if there were significant differences in the use, administration, frequency, and coaches’ perceived benefit of psychological skills training (PST) among NCAA Division I teams that qualified for a regional tournament, teams that did not qualify for a regional tournament with .500 or above wining percentage, and teams that did not qualify for a regional tournament with below .500 winning percentage. No significant differences were found between more and less successful NCAA Division I softball teams in the use, administration, frequency, and coaches’ perceived benefit of PST based on performance with the season …
Factors Influencing Baseball Fans' Brand Loyalty: A Comparison Of Florida Marlins And Tampa Bay Devil Rays, Yun-Tsan Lin
Factors Influencing Baseball Fans' Brand Loyalty: A Comparison Of Florida Marlins And Tampa Bay Devil Rays, Yun-Tsan Lin
Graduate Student Dissertations, Theses, Capstones, and Portfolios
Factors influencing Major League Baseball fans' brand loyalty is important because these fans bring significant financial benefits to the industry every year, and stimulate economic growth in the United States. An intercept and quota sampling plan resulted in a sample of 285 Florida Marlins fans and 213 Tampa Bay Devil Rays fans for this comparative and correlational study. The purpose was to test for an explanatory relationship among fans' characteristics, influencing factors, and the loyalty of fans to a winning team and to a losing team. Comparative and multiple regression analyses tested hypothesized relationships among fan characteristics, brand association attributes, …
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
Theses Digitization Project
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
Theses: Doctorates and Masters
This study was prompted by the stagnation facing the Taiwanese Government in promoting elite sport and pursuing sporting achievement at the Olympic Games. The main purpose of the study was to explore and compare the national government elite sports systems (NGESS) of Australia and Taiwan and make recommendations for Taiwan to improve its elite sports development and performances at future Olympics. To accomplish this purpose, the present study examined the similarities and differences between Australia and Taiwan in terms of stakeholders' viewpoints on the definition of Olympic success; the profiles of the current national government elite sport agencies; the mechanisms …