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Full-Text Articles in Sports Management
Marketing Sports To Women, Jennifer A. Sloan
Marketing Sports To Women, Jennifer A. Sloan
Seton Hall University Dissertations and Theses (ETDs)
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The Call Of The Sirens: The Women Who Support The Fremantle Dockers, Fiona Irvine
The Call Of The Sirens: The Women Who Support The Fremantle Dockers, Fiona Irvine
Theses : Honours
Australian Football and sport in general is a large part of the Australian culture. In the past men have dominated most aspects of sport as participants, spectators and administrators. Women have fulfilled a submissive role supporting men's sporting pursuits. However, the role of women is more significant and football clubs are recognising the importance of this membership segment by creating clubs within clubs to cater for the needs of female members. This study examined the reasons why women enjoy watching men's sport and if there are specific reasons why they joined a women-only supporter club of a male sport. A …