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Full-Text Articles in Sports Management
Collegiate Athletic Fans Perception Of The Use Of Social Media In Marketing, Anna K. Gdovka, Steve Chen
Collegiate Athletic Fans Perception Of The Use Of Social Media In Marketing, Anna K. Gdovka, Steve Chen
Kentucky Journal of Undergraduate Scholarship
Social media has become the dominant tool for sports fans to receive news and messages. Many sports fans turns to the four main social media platforms, Facebook, Twitter, Instagram, and Snapchat, to receive marketing information, highlights, updates, and statistics while consuming sports content. Past studies indicated the greatest advantages for all levels of sports organizations using social media to promote the events and engage their fans. To fully understand the utilization of social media and its effectiveness for marketing intercollegiate athletic events, this study examined 203 athletic spectators’ (62% males and 38% females) preferable methods for obtaining athletic information and …
Females Serving As The Head Coach Of Competitive Elite Male Sports, Christian Hensley, Steve Chen
Females Serving As The Head Coach Of Competitive Elite Male Sports, Christian Hensley, Steve Chen
Kentucky Journal of Undergraduate Scholarship
Recent coaching employment of Becky Hammon in the NBA inspires the discussion of the potential of witnessing the first female head coach hired in men’s professional basketball. This study investigates how women were perceived as head coaching candidates in a male dominant sport based on 132 student-athletes’ responses (70 males and 62 females). An exploratory factor analysis was performed to address four areas of responses: (1) participants’ belief in female coaches’ competency, (2) disadvantages and stereotypes faced by the females, (3) the traditional dominant thoughts, (4) preference toward female coaches, and (5) female coaches’ unique traits and strengths. Generally, the …