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Full-Text Articles in Sports Management
The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow
The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow
Undergraduate Theses and Capstone Projects
This paper will discuss why Major League Baseball (MLB) has declined in popularity in the United States since the 1998. Issues regarding the increased competition with the development of different sports leagues along with antitrust in payroll drew the most interest. Various forms of marketing, including media and competitive marketing, will be covered along with different variations of economics in the sports world. The research will follow the development of Major League Baseball through the second half of the 20th century, along with an analysis between the MLB, National Basketball Association (NBA) and National Football League (NFL) in the 21st …