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Full-Text Articles in Sports Management
“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr
Theses and Dissertations
In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …