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Theses and Dissertations

2019

Articles 1 - 6 of 6

Full-Text Articles in Sports Management

“We Need Dawgs!”: Narrative Construction Of Athletic Identity Among Black High School Football Players, Victor Dion Kidd Oct 2019

“We Need Dawgs!”: Narrative Construction Of Athletic Identity Among Black High School Football Players, Victor Dion Kidd

Theses and Dissertations

Previous empirical inquiry of athletic identity (Brewer, Van Raalte, Linder, 1993) and participation has failed to examine how such identities and roles are developed at the high school level of competition. While focusing on salient athletic identities or role sets are important, research literature should target how devotion to athletic identities, roles, and responsibilities are developed and communicated to adolescent athletes by social interactions. Therefore, while adopting Narrative Identity Theory (Loseke, 2007; McAdams & McLean, 2013; Polkinghorne, 1991; Smith 2010) as an appropriate lens, the current study investigated how athletic identity, roles, and responsibilities are developed through complex interaction and …

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Finding The Perfect Match: Dimension Analysis And Development Of The External Sponsorship Congruence Scale, Kelly Evans Jul 2019

Finding The Perfect Match: Dimension Analysis And Development Of The External Sponsorship Congruence Scale, Kelly Evans

Theses and Dissertations

The biggest problem interfering with effective sport sponsorships is marketing clutter and the negative impact it has on sponsorship recall accuracy (Cornwell & Relyea, 2000; Rumpf, 2012; Seguin & O’Reilly, 2008). Previous research shows that external sponsorship congruence plays an important role in how consumers remember and recall sport sponsors (Cornwell et al., 2005; Fleck et al., 2012; Jagre et al., 2001; Olson & Thjømøe, 2011; Solomon, 1996; Stangor & McMillan, 1992), ultimately influencing consumer attitudes and behavior (Close & Lacey, 2013; Gwinner & Bennett, 2008; Lee & Thorson, 2008; Simmons & Becker-Olson, 2006). Great strides have been made in …

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Investigating Managerial Priority Of Environmental Inputs And Outputs In Public Assembly Venues, Walker Ross Jul 2019

Investigating Managerial Priority Of Environmental Inputs And Outputs In Public Assembly Venues, Walker Ross

Theses and Dissertations

This study was focused on understanding how managers of public assembly venues prioritize the various manager-perceived environmental inputs and outputs of the operation of their building when making decisions on environmental sustainability. Such research is necessary as there was little to no understanding of the operational impacts of sport on the natural environment. A survey of managers of public assembly venues that utilized the best-worst scaling method of experimental design and analysis was utilized to gather data that appropriately addressed the research question posed by this study. Findings suggest that managers prioritize the environmental inputs and outputs of their buildings …

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Child Sport Fan Behavior: An Examination Of The Effects Of Socialization, Branding, And Alternatives On Children’S Psychological Connections To Sports Teams, Katherine Rose Nakamoto Reifurth Apr 2019

Child Sport Fan Behavior: An Examination Of The Effects Of Socialization, Branding, And Alternatives On Children’S Psychological Connections To Sports Teams, Katherine Rose Nakamoto Reifurth

Theses and Dissertations

This three-study dissertation focuses on child fans of professional sport teams and the ways in which they become fans and attach themselves and connect to these sport brands. In Study 1, the researchers focused on the socialization into fandom of young children and the effects of communities and the game-day environment on this socialization utilizing qualitative observations and interviews with children ages 6 to 14 and resulted in an expanded understanding of the dame-day aspects that attract and excite children most. In Study 2, the researchers focused on the aspects of a new team’s brand that children ages 5 to …

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Premium Seating In College Athletics: Trends Of Today And The Future, Kendra Holaday Apr 2019

Premium Seating In College Athletics: Trends Of Today And The Future, Kendra Holaday

Theses and Dissertations

The purpose of this study is to assist college athletic departments in attracting more fans to premium seating areas within their football stadiums. Existing research covers professional sporting venues in depth, but lacks volume regarding collegiate athletics. Due to the minimal knowledge and research recorded on premium seating in college football venues, there is a crucial need for the gap in research to be filled. The interviewing method and qualitative research was used to gain information on premium seating within college football venues. During the interview process existing premium seating, renovations in progress, and future addition plans were all explored. …

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Work-Life Factors That Impact Job Burnout And Turnover Intention Among Athletic Academic Support Professionals, Jennifer Gellock Jan 2019

Work-Life Factors That Impact Job Burnout And Turnover Intention Among Athletic Academic Support Professionals, Jennifer Gellock

Theses and Dissertations

The purpose of the current study was to investigate factors in the work environment that impact job burnout among academic support professionals who work with college student-athletes. Specifically, the factors of job control match, fairness march, rewards match, and workload match were explored. Additionally, the extent to which emotional exhaustion and depersonalization had an effect on turnover intention was explored. Job burnout has been found to have negative impacts on professionals in human services professions. The sample consisted of academic advisors and learning specialists affiliated with National Collegiate Athletic Association (NCAA) Division I programs. Results suggest academic support professionals experience …

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