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Full-Text Articles in Sports Management
Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun
Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun
Theses and Dissertations
The population of playing electronic sports has increased recently, and the most popular one is League of Legends (LoL). As a multiplayer online battle arena video game, it’s not only a game, but also a competitive electronic sport. The purpose of this study was to assess the motivations of playing League of Legends and to relate them by genders, age groups and frequency groups. The final sample comprised 111 LoL players. The study categorized 12 items into three factors: achievement, socialization and immersion. Results indicated that achievement factors were stronger motives for men than women. For different age groups, there …
An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy
An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy
Theses and Dissertations
This study examines the effect of mannequin type on consumers’ purchase decisions. Data was collected from a convenience sample of 165 respondents through an online survey to measure the variables of envisioning, consumer attitude toward the display, and purchase intention in their relationship to mannequin type. Hypothesis 1, 2, and 3 were confirmed, confirming the conceptual model and the overall investigation into whether mannequin type effects consumer purchase decisions. Mannequin type was found to have a significant effect on envisioning, and the relationships between envisioning and consumer attitude toward the display and between attitude and purchase intention were found to …