Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Sports Management
Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson
Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson
Masters Theses
The literature suggests the conceptual definition of amateurism set by the National Collegiate Athletic Association (NCAA) and the increase in corporate athleticism within the NCAA has resulted in a controversial debate concerning the pay-for-play model, which would allow student-athletes to receive additional compensation. Numerous studies related to pay-for-play have been implemented, however, few have examined how student-athletes feel about the pay-for-play model. The purpose of this study will be to explore student-athletes’ perceptions of pay-for-play. In order to understand student-athletes’ perceptions of pay-for-play, a phenomenological research design was chosen. Three former and two current NCAA Division I student-athletes from Liberty …
Managing The Brand: Administrative Structure Of The Hidden Profession Of Collegiate Trademark Licensing, Katrina M. Phelps
Managing The Brand: Administrative Structure Of The Hidden Profession Of Collegiate Trademark Licensing, Katrina M. Phelps
Masters Theses
This study analyzes the current state of collegiate trademark licensing departments through first-hand accounts from current or past licensing professionals. Semi-structured interviews were conducted to understand current issues that are facing the licensing industry, particularly focusing on internal organizational structure of collegiate trademark licensing departments at institutes of higher education. Eleven participants, including licensing agents, licensees, licensing directors, and licensing experts were interviewed and the following themes emerged. Trademark licensing is a hidden profession, with little education available about the industry. Programs have greatly evolved over recent decades, but institutional infrastructure still lags in the appropriate assets and resources to …