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Full-Text Articles in Sports Management
A Glimmer Of Hope: Environmental Change And Strategy Adaptation At World Wrestling Entertainment (Wwe), Siraat Mustafa Jd/Mba
A Glimmer Of Hope: Environmental Change And Strategy Adaptation At World Wrestling Entertainment (Wwe), Siraat Mustafa Jd/Mba
Major Papers
This paper addresses the strategic and environmental adaptation of the World Wrestling Entertainment (WWE), the undisputed leader in the professional wrestling and sports entertainment industry. With over three decades of dominance, the WWE surpassed $1 billion in revenues and continues to produce live content in new ways, which successfully increased audience interaction and engagement. As the WWE continued to adapt its business to the changing media environment during the global pandemic of COVID-19, it completed an important agreement to license its WWE Network content to Peacock. The agreement is expected to expand the reach of its brands and enhance the …