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Full-Text Articles in Sports Management
From Andy’S Room To Big City And Nickelodeon: Extending The Brand To New Consumers Through Alternate Broadcasts Of Live Sports Entertainment, Cody T. Havard, Timothy D. Ryan
From Andy’S Room To Big City And Nickelodeon: Extending The Brand To New Consumers Through Alternate Broadcasts Of Live Sports Entertainment, Cody T. Havard, Timothy D. Ryan
Findings in Sport, Hospitality, Entertainment, and Event Management
The Walt Disney Company aired the Toy Story Football Funday on Sunday, October 1st, 2023. A live game between the Jacksonville Jaguars and Atlanta Falcons played in London, England aired on ESPN+ while the Toy Story-themed alternate broadcast aired on Disney+. This game followed multiple alternate broadcasts of NFL games by Nickelodeon and an NHL game themed after Big City Greens on the Disney Channel, Disney XD, and Disney+. This analysis paper discusses the use of these alternate broadcasts in an attempt to attract younger viewers and expand consumers for leagues and live sports entertainment. A brief …
Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan
Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan
Findings in Sport, Hospitality, Entertainment, and Event Management
The current study investigated the influence prior consumption has on male and female consumers and brand supporters. In particular, 206 self-reported fans of Disney reported their perceptions of the Disney and Universal theme parks brands. Results indicate that men reported more negative perceptions and likely behaviors toward Universal theme parks than did women. Further, those that had attended a Disney theme park were more negative toward Universal than participants that had not visited a Disney theme park. Finally, the interaction of prior park attendance and gender displayed significant differences among participants. The current findings study adds to the literature on …