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Full-Text Articles in Sports Management
The Curious Case Of Conference Realignment: A Call To Action For Research, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson, Rhema D. Fuller
The Curious Case Of Conference Realignment: A Call To Action For Research, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson, Rhema D. Fuller
Findings in Sport, Hospitality, Entertainment, and Event Management
This topical essay addresses the need for increased research related to the 2022-2023 iteration of conference realignment in college athletics. Namely, the essay provides a brief background on the massive shifts in major conferences beginning in the 2024-2025 school year. It suggests possible areas of inquiry for interested researchers that would provide benefit to academics, practitioners, and stakeholders of college athletics.
Disney, Netflix, And Amazon Oh My! An Analysis Of Streaming Brand Competition And The Impact On The Future Of Consumer Entertainment, Cody T. Havard
Disney, Netflix, And Amazon Oh My! An Analysis Of Streaming Brand Competition And The Impact On The Future Of Consumer Entertainment, Cody T. Havard
Findings in Sport, Hospitality, Entertainment, and Event Management
The current analysis paper discusses the impact of brands such as Disney, Netflix, Amazon, and others on the growing streaming service space. In particular, comparisons and differences are identified between various streaming brands, addressing how consumers and the brands are influenced by the relevant competition and rivalries. Additionally, the passage also discusses how the streaming competition among content providers may impact the future of consumer entertainment. Finally, additional work and analysis regarding streaming and its impact on consumer behavior is requested.