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A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe May 2024

A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe

Finance Undergraduate Honors Theses

Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …


Exploring The Impact Of Coronavirus Response Policies On The Long-Term Financial Health Of Sports Leagues Around The World, Alexander Seager May 2021

Exploring The Impact Of Coronavirus Response Policies On The Long-Term Financial Health Of Sports Leagues Around The World, Alexander Seager

Finance Undergraduate Honors Theses

This paper will outline and explore the responses of leagues in the United States and Canada, the United Kingdom, and Spain, with an emphasis on how these decisions affected the overall financial health of sports leagues within them.

While the brunt of the Coronavirus can be felt in nearly all facets of life, the goal of this paper is to research policies specifically tied to sports. There is much more to the COVID response than simple economics, but the scope of this paper is to dig into sports and the financial health of leagues moving forward. The intention is not …


How The West Was Won: Why The University Of Missouri Should Be In The Sec West, Brandon Vernon Aug 2012

How The West Was Won: Why The University Of Missouri Should Be In The Sec West, Brandon Vernon

Finance Undergraduate Honors Theses

This paper will outline the author’s reasoning behind why he believes the University of Missouri should be incorporated in the Southeastern Conference’s West division, as opposed to the East division. The author begins by giving a brief history detailing why the University of Missouri was pressed into making a decision to leave their current conference, the Big 12, and look for new membership. This will then parlay into a discussion of the decision for Missouri’s new conference to place them into the East division, a mistake in the author’s opinion. The original decision to place Missouri in the SEC East …