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Full-Text Articles in Sports Management
Covering All Their Bases: An Investigation Into Identity Covering In The Sport Workplace, Jeffrey Maccharles
Covering All Their Bases: An Investigation Into Identity Covering In The Sport Workplace, Jeffrey Maccharles
Doctoral Dissertations
The sport industry has historically struggled to diversify its workforce. However, shifting racial and ethnic demographics in the United States in the coming decades, and greater numbers of individuals identifying as Lesbian, Gay, Bisexual or Transgender (LGBT), will soon force its hand. Recruiting and retaining a talented workforce from a diverse labor pool will require that sport organizations ensure their workplaces are inclusive spaces where employees can present their authentic selves without fear. Unfortunately, employees from marginalized groups often face implicit and explicit pressures to downplay aspects of their stigmatized identity through identity covering, which can have negative effects for …
Corporate Social Responsibility Authenticity: Csr Authenticity On Consumer Behavioral Intentions Toward A Sport Organization, Soyoung Joo
Doctoral Dissertations
While authenticity has been researched as a vital concept in various marketing streams, little is known in regard to consumer perceptions of authenticity in a CSR program and its effects on consumer responses. In particular, prior research on authenticity in CSR has not identified authenticity dimensions that are germane in the context of CSR in sport. The purpose of the current research is to (1) elucidate the key dimensions of CSR authenticity that are appropriate to the context of CSR in sport, (2) develop a valid and reliable instrument to measure authenticity in CSR activities in sport organizations, and (3) …