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Full-Text Articles in Sports Management
“Volunteers Are Our Bloodline”: Examining Managerial Perceptions Of The Relationship Between Volunteer Behaviour And Event Performance, Emily Stadder
“Volunteers Are Our Bloodline”: Examining Managerial Perceptions Of The Relationship Between Volunteer Behaviour And Event Performance, Emily Stadder
Electronic Theses and Dissertations
Sport organizations and events rely heavily on volunteers to achieve their goals and missions. Currently, volunteer research is heavily focused on the experiences of individual volunteers and the management of volunteers in continuous positions. This research takes a different approach by examining managerial perceptions of the relationship between volunteer behaviour and event performance at Canadian national amateur sport championships. Drawn from the field of strategic human resource management, behavioural perspective theory was used to understand if volunteer managers are linking strategy to their human resource management (HRM) systems, what desired role behaviours they are expecting from volunteers, what HRM systems …
Multidimensional Attitudes Toward Sponsorship Scale, Zachary Evans
Multidimensional Attitudes Toward Sponsorship Scale, Zachary Evans
Electronic Theses and Dissertations
This dissertation is focused on investigating consumers’ attitudes toward sport sponsorship. The general purpose of this dissertation is to examine the current instruments and theories utilized in the measurement and evaluation of consumers’ attitudes toward and beliefs about sponsorship in order to: 1) develop a new conceptual framework for evaluating consumers’ attitudes toward sport sponsorship; 2) create and refine a scale to measure consumers’ attitudes toward sport sponsorship; 3) establish the reliability and validity of the scale in addition to developing standards for interpreting the results it provides; and 4) test the relationship between scale dimensions on a large sample …