Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Sports Management
College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg
College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg
Journal of Applied Sport Management
The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.
How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett
How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett
Journal of Applied Sport Management
Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)