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Full-Text Articles in Sports Management
Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill
Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill
Journal of Applied Sport Management
Over the years, sport management scholars have been interested in sport volunteer research. Considering there is a heavy reliance on sport volunteers to successfully stage of sporting events, knowing how to recruit and retain these volunteers allows sport event managers and organizers to continue this success. One such way is through understanding the engagement of sport volunteers, specifically the influences of engagement. Through survey methodology, this study examined how engagement of 464 sport volunteers at college football bowl games influenced motivational aspects. Structural Equation Modeling found that meaningfulness and safety had a significant impact on love and purposive motivation through …