Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Sports Management
From Andy’S Room To Big City And Nickelodeon: Extending The Brand To New Consumers Through Alternate Broadcasts Of Live Sports Entertainment, Cody T. Havard, Timothy D. Ryan
From Andy’S Room To Big City And Nickelodeon: Extending The Brand To New Consumers Through Alternate Broadcasts Of Live Sports Entertainment, Cody T. Havard, Timothy D. Ryan
Findings in Sport, Hospitality, Entertainment, and Event Management
The Walt Disney Company aired the Toy Story Football Funday on Sunday, October 1st, 2023. A live game between the Jacksonville Jaguars and Atlanta Falcons played in London, England aired on ESPN+ while the Toy Story-themed alternate broadcast aired on Disney+. This game followed multiple alternate broadcasts of NFL games by Nickelodeon and an NHL game themed after Big City Greens on the Disney Channel, Disney XD, and Disney+. This analysis paper discusses the use of these alternate broadcasts in an attempt to attract younger viewers and expand consumers for leagues and live sports entertainment. A brief …