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Full-Text Articles in Sports Management
Sport Fans' Consumption Behaviors Following The Covid-19 Pandemic And Return To In-Person Spectating, Frederick G. Grieve, Joseph C. Case
Sport Fans' Consumption Behaviors Following The Covid-19 Pandemic And Return To In-Person Spectating, Frederick G. Grieve, Joseph C. Case
Findings in Sport, Hospitality, Entertainment, and Event Management
The purpose of the present investigation was to examine consumption of sporting events after sport leagues returned from the COVID-19 pandemic. A sample of 329 college-aged sport fans were recruited for the study. Participants were administered measures to assess their sport fandom, sport fandom spectator identification, sport rivalry fan perception, and behavioral consumption of sport. Data was obtained between October 2020 to January 2021 as sport leagues returned to play. Results from the current study indicated that current sport consumption is at a similar level as it was pre-pandemic. However, the methods of consumption were inconsistent. Participants in the present …