Sports Management Commons^™

Choosing The Optimal Area Of Economic Impact, Nola Agha

Sport Management

Economic impact studies tout the benefits of events like the Olympics and the Super Bowl as well as of facilities and teams. Regardless of the methodology used by researchers, all economic impact studies have one thing in common – they all measure impact on a specific area or “local economy.” One struggle for those commissioning and conducting studies is to define the best area of impact. The area of impact should be representative of the region directly effected by the event. Often, there is no a clear answer. A city, a county, a metropolitan statistical area (MSA), a region, or …