Sports Management Commons^™

Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer

Sport Management Undergraduate

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad.

The data were measured through a 13 question …

Evolution Of Salary Discrimination In The Nba, Taylor D. Rayburn

Sport Management Undergraduate

Prior research has found that salary discrimination based upon a player’s race was present and eventually disappeared from the National Basketball Association (NBA). Recent research has produced similar findings regarding salary discrimination between foreign and U.S. players, which too has produced conflicting results. Foreign players have continued to enter the NBA over the past decades and the game has expanded as a global brand. This study examined salary discrimination between foreign and U.S players after the implementation of the 2011-2012 CBA using 39 foreign and 39 U.S. players. Multiple regression analyses were used to determine if salary discrimination persisted in …