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Full-Text Articles in Sports Management
Understanding The Social Media Fandom Of The Mr. Olympia Bodybuilding Show, Kevin Magee
Understanding The Social Media Fandom Of The Mr. Olympia Bodybuilding Show, Kevin Magee
Sport Management Undergraduate
The sport of bodybuilding has become one of the leading enterprises in using social media as the headlining avenue of marketing and promoting for the events they host. Social media marketing is used to reach marketing goals ranging from consumer care to advertising to commerce. The problem with this is that there is no knowledge about how the fans interact and engage with certain types of posts that are published throughout the Mr. Olympia show by the Mr. Olympia official Instagram account. This project gathered data on both what was posted through the official Mr. Olympia Instagram account and how …