Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Sports Management
Non-Statistical Factors Present In Successful Nba Rookies, Colin R. Salisbury
Non-Statistical Factors Present In Successful Nba Rookies, Colin R. Salisbury
Sport Management Undergraduate
Becoming a successful NBA rookie is a desire of many. Athletes want to be them and coaches and GM’s want to know how to predict them. What non-statistical factors are present in successful NBA rookies? This research used secondary data to show non-statistical factors that were present in successful rookies and what kind of similarities they had. They included, conference, institution, coaching, and draft position, etc... It is important to know what a successful rookie is and if there is a correlation between draft position and rookie success. The point of this research is to show the journeys that the …
Factors Contributing To Consumers Decisions To Attend A Sporting Event, Sarah Gensler
Factors Contributing To Consumers Decisions To Attend A Sporting Event, Sarah Gensler
Sport Management Undergraduate
Previous research on consumer attendance patterns has explored the impact of single factors on desired outcomes. This is problematic because people rarely have a single motive behind their decision making to attend a sporting event. This study aimed to determine which factors were the most important to college students when deciding to attend sporting events. Using a cross-sectional survey, the research found that desire for excitement, geography, and social media all had statistical significance in influencing decision making. Contradictory to existing research, on field promotions, level of fandom, and consumer emotion were not found to be tied to their decision …