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Full-Text Articles in Sports Management

Foundations Of Publicly Subsidized Sport Stadiums: The Case Of U.S. Bank Stadium, Tanner P. Jerome Jan 2021

Foundations Of Publicly Subsidized Sport Stadiums: The Case Of U.S. Bank Stadium, Tanner P. Jerome

Health and Nutritional Sciences Graduate Students Plan B Capstone Projects

This study aims to address the common considerations concerning publicly subsidized sport stadiums. To provide an in-depth illustration into this process, a case study narrative of the Minnesota Vikings’ journey to receiving a public subsidization totaling $498 million for the construction of the U.S. Bank Stadium is presented. As sport stadiums seemingly incorporate more luxurious amenities each year, it is not uncommon to see the price tag for a professional stadium to surpass a billion dollars. Given this colossal cost, it has become difficult for private investments to finance an entire stadium alone. Therefore, combining the private financing of a …


Local Restaurants’ Marketing And Sponsorship Within Collegiate Athletics, Brianna M. Vig Jan 2021

Local Restaurants’ Marketing And Sponsorship Within Collegiate Athletics, Brianna M. Vig

Health and Nutritional Sciences Graduate Students Plan B Capstone Projects

Corporate sponsorships, trademark licensing, and broadcasting rights within college athletics have become a multibillion-dollar business over the past decade. However, a gap in research exists within local businesses sponsorship of college athletics. Many college towns heavily rely on local businesses, specifically restaurants, to attract and retain sports fans. The purpose of this study is to examine local restaurants’ marketing strategies, community relations, and other sponsorship donations impacting the involvement of its collegiate sport sponsorship at the mid-major conference level. Purposeful sampling was used to include two local restaurant owners who participate in sport sponsorship in a Midwest college team. Semi-structured …


College Student Engagement On Campus: Attending Collegiate Sports Events, Nur Islamiah Mohamad Fuad Jan 2020

College Student Engagement On Campus: Attending Collegiate Sports Events, Nur Islamiah Mohamad Fuad

Electronic Theses and Dissertations

While attending collegiate sports events is part of the college experience, especially in the United States, there is a decline in students’ attendance at collegiate sports events shown in the past years. The purpose of this study is to (1) investigate college students' experience in attending collegiate sports events, (2) identify college students’ motivations and constraints in attending collegiate sports events, and (3) recognize possible strategies to improve collegiate sports events attendance and engagement on college campuses. A qualitative research approach, focus group, was used to facilitate discussion and interaction with a group of students sharing their experiences and perspectives …


The Impact Of Alcohol Consumption On Academic Success And Athletic Identity In Collegiate Student-Athletes, Zoe E. Arnold Jan 2019

The Impact Of Alcohol Consumption On Academic Success And Athletic Identity In Collegiate Student-Athletes, Zoe E. Arnold

Electronic Theses and Dissertations

Upon entering college in the United States, students are exposed to alcohol and, relatedly, the potentially dangerous experiences and effects that come with consuming alcohol. This is especially true for collegiate student-athletes, who have been found to have the highest consumption rate among student groups on campus. The purpose of the study was to understand the relationship between how student-athletes at a focus university, a Division I member of the National Collegiate Athletic Association, experience alcohol consumption, how their consumption affects their academic grade point average (GPA), and how athletic identity plays a role in their experiences. While the research …


African American Student-Athletes: Factors Influencing Choice Of Graduate School, Tanner Feterl Jan 2019

African American Student-Athletes: Factors Influencing Choice Of Graduate School, Tanner Feterl

Electronic Theses and Dissertations

Although support systems are in place for student-athletes, African Americans remain underrepresented in careers requiring a graduate education, including intercollegiate athletic departments (Okahana, Feaster, & Allum, 2016). The purpose of this qualitative, phenomenological study was to explore the factors influencing an NCAA Mid-major, Division I African American student-athletes’ choice of pursuing graduate school. Researchers identified themes utilizing Critical Race Theory (CRT) and Student Involvement Theory frameworks to explain the influencing factors. The participants consisted of nine African American sophomore, junior, and senior student-athletes who participated in different sports and were chosen using purpose sampling. Each participant took part in an …