Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Names (2)
- New York (2)
- Sport Venues (2)
- 3G (1)
- Audio streaming (1)
-
- Brand Marketing (1)
- Branding (1)
- Broadband (1)
- Consumer Communications (1)
- Convergence (1)
- Digitainment (1)
- Digital Media (1)
- Digital image compression (1)
- Digital media (1)
- Environmental complexity (1)
- Globalisation (1)
- Internet (1)
- Marketing (1)
- Mobile Technologies (1)
- Mobile technologies (1)
- New media (1)
- Rodeo Competitions (1)
- Sponsor Advertising (1)
- Sponsors (1)
- Sport management (1)
- Sport media (1)
- Sports Marketing (1)
- Video streaming (1)
- Publication Type
Articles 1 - 5 of 5
Full-Text Articles in Sports Management
New Media, Branding And Global Sports Sponsorship, James Santomier
New Media, Branding And Global Sports Sponsorship, James Santomier
WCBT Faculty Publications
New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.
Politics And Naming Rights: Assessing Ny's Sport Venues, James Santomier, Joshua Shuart
Politics And Naming Rights: Assessing Ny's Sport Venues, James Santomier, Joshua Shuart
Joshua Shuart
Abstract of a presentation made by James Santomier and Joshua Shuart at the May 28-31, 2008 North American Society for Sport Management Conference.
Politics And Naming Rights: Assessing Ny's Sport Venues, James Santomier, Joshua Shuart
Politics And Naming Rights: Assessing Ny's Sport Venues, James Santomier, Joshua Shuart
James Santomier
Abstract of a presentation made by James Santomier and Joshua Shuart at the May 28-31, 2008 North American Society for Sport Management Conference.
Sport New Media, James Santomier, Joshua Shuart
Sport New Media, James Santomier, Joshua Shuart
WCBT Faculty Publications
One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should …
The Professional Bull Riders Tour: Growth And Development Of A Niche Sport, Peter A. Maresco, Joshua Shuart
The Professional Bull Riders Tour: Growth And Development Of A Niche Sport, Peter A. Maresco, Joshua Shuart
WCBT Faculty Publications
The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.