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Full-Text Articles in Sports Management
Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill
Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill
Senior Honors Theses
A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports …