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Articles 1 - 5 of 5
Full-Text Articles in Sports Management
Kids These Days: Corporate Social Responsibility And Generational Influence On Consumer Intention, Maya Mathis
Kids These Days: Corporate Social Responsibility And Generational Influence On Consumer Intention, Maya Mathis
Electronic Theses and Dissertations
Millennials are known for being a unique generation that places a high value on improving their community. They are also unlike any other generation because they are harder to market to since they are more aware of common marketing strategies used by companies today. Millennials want to improve the community and expect others to do the same. Corporate Social Responsibility (CSR) is a popular topic and has gained momentum in research over the years; understanding the relationship between CSR and millennials is important due to the generational shifts. Therefore, this study examines the importance of CSR to different generations and …
Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders
Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders
Electronic Theses and Dissertations
Sport coaches are perceived as problem solvers who engage in creativity to handle the spontaneity of competitive activity and generate winning results. However, while creativity in athletes has been researched, little has been investigated regarding coaches. Therefore, the purpose of this study was to examine different aspects of creativity – person, process, press, and product – among collegiate team sport coaches in the United States. Specifically, how personality traits, ideational fluency, remote association ability, years of coaching experience, and work climate related to creative product impact and frequency. A modified creativity personality test was found to be positively …
A Better Predictor Of Nfl Success: Collegiate Performance Or The Nfl Draft Combine?, Michael Gallagher
A Better Predictor Of Nfl Success: Collegiate Performance Or The Nfl Draft Combine?, Michael Gallagher
Electronic Theses and Dissertations
NFL teams spend massive sums to ensure they are prepared for the future, but how should they determine whom that future includes? This study set out to find what predicts NFL success more accurately – collegiate in-game performance or the NFL Draft Combine. In the sample of 2007-2012 first-round picks, 191 athletes were measured in three NFL Draft Combine drills, two physical components, and a varying amount of ingame collegiate and NFL performance statistical categories, dependent on position. Secondarily, this work examined Power 5 and non-Power 5 players to determine if attending a more prolific program was predictive of NFL …
The Effects Of Players’ Salary Level And A Salary Cap On The Revenue Of Professional Soccer Teams In The United States And England, Tyler Watson
Undergraduate Honors Theses
This thesis serves as an examination of the relationship between players’ salaries and teams’ revenues for the American Major League Soccer and English Premier League. Historically, the salary cap imposed on teams playing in Major League Soccer has been heavily criticized of holding the league back. Comparisons have been made to leagues such as the English Premier League which assert that the limitation keeping Major League Soccer from attaining similar success is the presence of the salary cap. Data was gathered from the twenty teams in Major League Soccer and the twenty teams in the English Premier League for each …
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
Undergraduate Honors Theses
The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say that this relationship combined with their skills on and off of the fields, courts, or arenas is what makes these athletes special. Big companies all over the world feel attracted to these athletes and, as a result, they spend millions of dollars every year in order …