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The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment
The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment
Honors Theses
Communication is a lot different today than it was 20 years ago. People today spend hours on their social media where they receive the majority of the information about the world. Thus, social media is one of the most influential platforms in the professional sports industry to market sports and engage with fans. The purpose of this study was to gain an in-depth understanding of the common and different social media strategies adopted by professional soccer teams in the UK soccer leagues, and United States soccer league to market their products to consumers all over the world. YouTube, Facebook, Instagram, …