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Full-Text Articles in Sports Management

The Impact Of Covid-19 Pandemic On Fan Attendance In Major League Soccer (Mls) 2018-2022, Benjamin Appiah Dec 2023

The Impact Of Covid-19 Pandemic On Fan Attendance In Major League Soccer (Mls) 2018-2022, Benjamin Appiah

Electronic Theses, Projects, and Dissertations

ABSTRACT

This culminating experience project investigates the impact of the COVID-19- on Major League Soccer (MLS). The research questions are: (Q1) How did the pandemic impact the trend of fan attendance in the MLS during the COVID-19 pandemic? (Q2) What factors impacted fan attendance in MLS games before the COVID-19 pandemic? (Q3) What factors impact fan attendance in MLS games after COVID-19 pandemic? The findings were: (Q1) Average annual fan attendance declined by 93.61% in 2019 and 2020, and an annua l increase of 49.47% between the year of 2020 and 2021. (Q2) The study revealed that 72.9% of the …


Statistical Analysis And Machine Learning To Improve League Championship Series Teams, Alexander Gilles Aug 2023

Statistical Analysis And Machine Learning To Improve League Championship Series Teams, Alexander Gilles

Electronic Theses, Projects, and Dissertations

ABSTRACT

One area for further study in Esports is the use of advanced analytics from a performance standpoint. This culminating experience project sought to find and implement effective performance analytics techniques, using the most popular Esport (League of Legends) as its subject. The research questions asked are (Q1) How do champions, players, and their associated in-game variables impact the results of League of Legends matches? (Q2) How can machine learning algorithms be implemented to utilize descriptive and predictive analytics for League of Legends most effectively? Additionally, while not an element of the analysis and machine learning model, it is important …


The Impact Of Covid-19 On Fan Attendance To Sports Events: The Case Of Major League Baseball, Alondra Aleman May 2023

The Impact Of Covid-19 On Fan Attendance To Sports Events: The Case Of Major League Baseball, Alondra Aleman

Electronic Theses, Projects, and Dissertations

The COVID-19 pandemic impacted the world in 2020 causing nationwide lockdowns in many countries. During this time in 2020, the MLB shortened their regular season and played with no spectators in attendance. This project aims to provide insights into the impact of the MLB stadium closures on fan attendance. The research questions asked are: (Q1) How did MLB stadium closures during the COVID-19 lockdowns affect individual teams' attendance in the seasons after COVID-19? (Q2) What factors influenced MLB stadium attendance pre-COVID-19? (Q3) What factors influence MLB stadium attendance post-COVID-19? An empirical model was developed through recommendations from past studies. The …


The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo Jan 2007

The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo

Theses Digitization Project

The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.


The Financial Reality Of College Sports Programs, Robert Alan Lowe Jan 1994

The Financial Reality Of College Sports Programs, Robert Alan Lowe

Theses Digitization Project

No abstract provided.