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Full-Text Articles in Sports Management

The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco May 2022

The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco

Seton Hall University Dissertations and Theses (ETDs)

This study looked to determine if being classified as a Cinderella Story team in the NCAA Division I Men’s Basketball Tournament, also known as March Madness, led to a statistically significant change in NCAA Division I men’s basketball spending for that team’s respective institution one, two, and three years after being labeled. The purpose of this study was to determine the effect of men’s basketball spending on teams that are Cinderella Stories in the NCAA Men’s Basketball Tournament. It aims to understand how spending differs between athletic programs whose characteristics mirror those of Cinderella Stories and how expenses change before …


Can Nil Help Dissolve The Gender Inequities That Are Baked Into The Fabric Of The Ncaa Culture?, Ryan Cory Apr 2022

Can Nil Help Dissolve The Gender Inequities That Are Baked Into The Fabric Of The Ncaa Culture?, Ryan Cory

Transformations: Presentation Slides

The gender equity imbalance in college athletics has been an issue since the National Collegiate Athletic Association (NCAA) was formed in 1905 (Boninger, 2018). On July 1, 2021, the NCAA put together a NIL policy that all athletes across all divisions can benefit from their brands (Jessop & Sabin, 2021). The impact that NIL will bring to compensation between male and female student-athletes can compare to the impact that Title IX brought to female sports participation rates in 1972 (Staurowsky & Rhoads, 2020). The reasons deal with social media and how female student-athletes use it. Female student-athletes tend to be …