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Full-Text Articles in Sports Management
Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen
Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen
Journal of Applied Sport Management
The goal of this special issue is to inspire scholarship and spark conversation about NIL through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.
A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd
A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd
Journal of Applied Sport Management
Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …
Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge
Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge
Journal of Applied Sport Management
Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …
“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr
Theses and Dissertations
In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …