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Sports Management Commons

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Articles 1 - 7 of 7

Full-Text Articles in Sports Management

Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski Jan 2013

Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski

Journal of Entrepreneurship, Management and Innovation JEMI

Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion in the period that preceded the 2012 European Football Championship. A reference has been made to Poland – a country which was a co-host of the championship. On the Polish market, owners of many brands performed actions that aimed at “stealing” image effects which should be achieved only by official sponsors who support such huge tournament (which is considered to be one of the three greatest sports events …


Ksp Polonia Warszawa’S Financial Problems – Analysis Of Liquidity And Debt, Elżbieta Marcinkowska Jan 2013

Ksp Polonia Warszawa’S Financial Problems – Analysis Of Liquidity And Debt, Elżbieta Marcinkowska

Journal of Entrepreneurship, Management and Innovation JEMI

Financial liquidity is one of the most important areas of running business operations. Each entity must keep it at an adequate level. Lack of financial liquidity is the main factor leading to bankruptcy of companies. The analysis of liquidity and debt verifies the ability of an entity to pay current liabilities and also confirms the company’s ability to survive on the market. Based on the results of the analysis of liquidity and debt the management should therefore prepare liquidity management strategy. The article is based on the available financial statements of KSP Polonia Warszawa Sportowa Spółka Akcyjna and presents an …


Ασκήσεις Εφαρμογών: Αθλητική Διοίκηση - Μάρκετινγκ, Yanni D. Afthinos Jan 2013

Ασκήσεις Εφαρμογών: Αθλητική Διοίκηση - Μάρκετινγκ, Yanni D. Afthinos

Yanni D Afthinos

No abstract provided.


Οργάνωση Αθλητικών Αγώνων, Yanni D. Afthinos Jan 2013

Οργάνωση Αθλητικών Αγώνων, Yanni D. Afthinos

Yanni D Afthinos

No abstract provided.


Coach Leadership Effect On Elite Handball Players’ Psychological Empowerment And Organizational Citizenship Behavior, Young Han Lee, So-Hee Kim, Joon-Ho Kang Jan 2013

Coach Leadership Effect On Elite Handball Players’ Psychological Empowerment And Organizational Citizenship Behavior, Young Han Lee, So-Hee Kim, Joon-Ho Kang

Young Han Lee

This article examines the significance of the correlation between coach leadership behavior and players' organizational citizenship behavior, and the mediating role of psychological empowerment in the process. A total of 73 professional handball players from five different teams assessed leadership style, psychological empowerment, and organizational citizenship behavior based on the scale adapted from Multifactor Leadership Questionnaire form 5X. Regression analysis and bootstrap methods were utilized to test the proposed hypotheses. Findings indicated that both transactional and transformational leadership styles significantly predicted players' organizational citizenship behavior. In particular, psychological empowerment played a mediating role in the association between coach leadership and …


Considering Cultural Influences In Volunteer Satisfaction And Commitment, Sheranne Fairley, Young Han Lee, B. Christine Green, Mi Lyang Kim Jan 2013

Considering Cultural Influences In Volunteer Satisfaction And Commitment, Sheranne Fairley, Young Han Lee, B. Christine Green, Mi Lyang Kim

Young Han Lee

Volunteers are crucial to the delivery of sport events worldwide. This research examines the efficacy of Western models of volunteering for Korean volunteers. Specifically, this research examines the relationship between benefits, sense of community, satisfaction, and commitment in a Korean context. A survey of 218 volunteers at the 2011 Formula One Grand Prix in Seoul, Korea was conducted. The results indicate that the structure of benefits obtained was less differentiated than previous research that has been conducted in Western cultures where volunteering is more prevalent. Further, the results show that the two benefits that Korean volunteers believed they obtained, excitement …


Διαχείριση Έργου Αθλητικών Υπηρεσιών, Yanni D. Afthinos Dec 2012

Διαχείριση Έργου Αθλητικών Υπηρεσιών, Yanni D. Afthinos

Yanni D Afthinos

No abstract provided.