Sports Management Commons^™

Collaborative Consumption Sport Hosting: Value And Consumption Constraints, Michael Goldman, Brandon Brown, Eric C. Schwarz

Sport Management

Purpose – The purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular season basketball and baseball games in the USA.

Design/methodology/approach – Data were collected through four focus groups with 37 total participants, and were analyzed through qualitative content analysis.

Findings – The results show that participants in a collaborative consumption experience perceive four types of value: social interaction and belonging, new fandom, travel bucket list experiences, and local and sport knowledge. In addition, the results provide evidence of five …

What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc

Sport Management

Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000-$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals.