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Full-Text Articles in Sports Management
Collaborative Consumption Sport Hosting: Value And Consumption Constraints, Michael Goldman, Brandon Brown, Eric C. Schwarz
Collaborative Consumption Sport Hosting: Value And Consumption Constraints, Michael Goldman, Brandon Brown, Eric C. Schwarz
Sport Management
Purpose – The purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular season basketball and baseball games in the USA.
Design/methodology/approach – Data were collected through four focus groups with 37 total participants, and were analyzed through qualitative content analysis.
Findings – The results show that participants in a collaborative consumption experience perceive four types of value: social interaction and belonging, new fandom, travel bucket list experiences, and local and sport knowledge. In addition, the results provide evidence of five …