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Full-Text Articles in Sports Management
The Curious Case Of Conference Realignment: A Call To Action For Research, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson, Rhema D. Fuller
The Curious Case Of Conference Realignment: A Call To Action For Research, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson, Rhema D. Fuller
Findings in Sport, Hospitality, Entertainment, and Event Management
This topical essay addresses the need for increased research related to the 2022-2023 iteration of conference realignment in college athletics. Namely, the essay provides a brief background on the massive shifts in major conferences beginning in the 2024-2025 school year. It suggests possible areas of inquiry for interested researchers that would provide benefit to academics, practitioners, and stakeholders of college athletics.
Prime Video Vs. Netflix Vs. Disney+: Investigating Fandom And Rivalry Among Direct-To-Consumer Streaming Services And Sport, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson
Prime Video Vs. Netflix Vs. Disney+: Investigating Fandom And Rivalry Among Direct-To-Consumer Streaming Services And Sport, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson
Findings in Sport, Hospitality, Entertainment, and Event Management
The current study investigated differences in perceptions and likely behaviors toward rival out-groups among sport and direct-to-consumer streaming services. Results indicated that fans of sport reported higher identification with their favorite team and more negativity toward their rival team than did fans of streaming services. Further, being a fan of both sport and streaming services was correlated with more negativity toward the sport rival and more positivity toward rival streaming services. Finally, fans of streaming did not differ in their perceptions and likely behaviors toward rival groups among streaming platforms. Discussion focuses on implications and avenues for future research.
Disney, Netflix, And Amazon Oh My! An Analysis Of Streaming Brand Competition And The Impact On The Future Of Consumer Entertainment, Cody T. Havard
Disney, Netflix, And Amazon Oh My! An Analysis Of Streaming Brand Competition And The Impact On The Future Of Consumer Entertainment, Cody T. Havard
Findings in Sport, Hospitality, Entertainment, and Event Management
The current analysis paper discusses the impact of brands such as Disney, Netflix, Amazon, and others on the growing streaming service space. In particular, comparisons and differences are identified between various streaming brands, addressing how consumers and the brands are influenced by the relevant competition and rivalries. Additionally, the passage also discusses how the streaming competition among content providers may impact the future of consumer entertainment. Finally, additional work and analysis regarding streaming and its impact on consumer behavior is requested.
Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan
Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan
Findings in Sport, Hospitality, Entertainment, and Event Management
The current study investigated the influence prior consumption has on male and female consumers and brand supporters. In particular, 206 self-reported fans of Disney reported their perceptions of the Disney and Universal theme parks brands. Results indicate that men reported more negative perceptions and likely behaviors toward Universal theme parks than did women. Further, those that had attended a Disney theme park were more negative toward Universal than participants that had not visited a Disney theme park. Finally, the interaction of prior park attendance and gender displayed significant differences among participants. The current findings study adds to the literature on …