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Findings in Sport, Hospitality, Entertainment, and Event Management

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Where The Sidewalk Ends: A Call To Action For Investigating The Impact Of The Covid-19 Pandemic On Fans And Consumers, Cody T. Havard Jun 2022

Where The Sidewalk Ends: A Call To Action For Investigating The Impact Of The Covid-19 Pandemic On Fans And Consumers, Cody T. Havard

Findings in Sport, Hospitality, Entertainment, and Event Management

The current topical essay addresses the need for future researchers to investigate the impact of the COVID-19 Pandemic on consumers, fans, and supporters, and how organizations adapted to the health crisis. Specifically, background and ideas for research regarding the impact of COVID-19 are presented for the areas of sport, entertainment, hospitality, and event management.