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Full-Text Articles in Sports Management
Corporate Social Responsibility Authenticity: Csr Authenticity On Consumer Behavioral Intentions Toward A Sport Organization, Soyoung Joo
Doctoral Dissertations
While authenticity has been researched as a vital concept in various marketing streams, little is known in regard to consumer perceptions of authenticity in a CSR program and its effects on consumer responses. In particular, prior research on authenticity in CSR has not identified authenticity dimensions that are germane in the context of CSR in sport. The purpose of the current research is to (1) elucidate the key dimensions of CSR authenticity that are appropriate to the context of CSR in sport, (2) develop a valid and reliable instrument to measure authenticity in CSR activities in sport organizations, and (3) …
Exploring The Role Of Collective Narcissism In Sport Team Identification, Ben Larkin
Exploring The Role Of Collective Narcissism In Sport Team Identification, Ben Larkin
Doctoral Dissertations
Team identification is among the most widely studied concepts in sport fan behavior. This is largely due to the fact that highly identified fans exhibit drastically different and more avid consumption and purchase behavior compared to those low and/or moderate on team identification. Most notably, this has been manifested in a greater propensity to attend games, watch the team on television, and purchase team merchandise. While the study of team identification has focused both on its development and outcomes, one constant is that scholars have generally assumed team identification to take the form of a healthy and positive team attachment. …