Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 6 of 6
Full-Text Articles in Sports Management
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
Kelly Price-Rhea
Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
Kelly Price-Rhea
Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
Kelly Price-Rhea
In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
Kelly Price-Rhea
Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.
Beauty And Women's Professional Golf, Kelly Price-Rhea
Beauty And Women's Professional Golf, Kelly Price-Rhea
Kelly Price-Rhea
Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'
A Study Of Golfers In Tennessee, Kelly Price-Rhea
A Study Of Golfers In Tennessee, Kelly Price-Rhea
Kelly Price-Rhea
The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a …