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Full-Text Articles in Sports Management
Segmenting J. League Spectators Based On Length Of Time As A Fan, Makoto Nakazawa, Daniel F. Mahony, Daniel C. Funk, Sumiko Hirakawa
Segmenting J. League Spectators Based On Length Of Time As A Fan, Makoto Nakazawa, Daniel F. Mahony, Daniel C. Funk, Sumiko Hirakawa
Daniel F Mahony
The purpose of this study was to examine the relationship between length of time as a fan, motives to attend games, and involvement with the J. League (Japan Professional Soccer League). Data were collected using a self-administered questionnaire during J. League games at five stadiums in 1997. Using proportionate sampling methods stratified by gender and age, researchers collected a total of 2,843 responses. Spectators were then categorized into three segments according to J. League attendance trends. This study suggests that length of time as a fan, which demonstrates valid correspondence to both spectators' motivation and involvement, represents a useful independent …
Toward A Better Understanding Of College Athletic Donors: What Are The Primary Motives?, James M. Gladden, Daniel F. Mahony, Artemisia Apostolopoulou
Toward A Better Understanding Of College Athletic Donors: What Are The Primary Motives?, James M. Gladden, Daniel F. Mahony, Artemisia Apostolopoulou
Daniel F Mahony
The purpose of the current paper is to help improve our understanding of why people donate money to athletic support groups, which motivations are most prevalent among donors, and how motivations differ across three schools. Four thousand one hundred and thirty-seven responses (from 1,579 athletic support group donors at three universities) to an open-ended question about donor motivation were content analyzed. Results suggest that primary motives include supporting and improving the athletic program, receiving tickets, helping student-athletes, deriving entertainment and enjoyment, supporting and promoting the university (non-athletic programs), receiving membership benefits, repaying past benefits received, helping and enhancing the community, …
The Relationship Between The Attitudes Of Professional Sport Fans And Their Intentions To Watch Televised Games., Daniel F. Mahony, Anita M. Moorman
The Relationship Between The Attitudes Of Professional Sport Fans And Their Intentions To Watch Televised Games., Daniel F. Mahony, Anita M. Moorman
Daniel F Mahony
Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.