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Articles 1 - 4 of 4
Full-Text Articles in Sports Management
The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott
The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott
Teaching & Learning Theses & Dissertations
Maintaining a balance between the dual roles of being both a student and an athlete can be challenging for many college student-athletes. While research has indicated identity conflicts exist for student-athletes because of these two roles, few investigations have analyzed the impact of having dual identities on academic performance. Using identity theory as a theoretical framework, this study sought to determine if relationships exist among athlete identity, student identity, and GPA. In addition, this study examined whether these relationships varied based on gender, race, year in school, major, and sport. A survey instrument that included the Academic and Athletic Identity …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Ua19/16/1 2016-17 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
Ua19/16/1 2016-17 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
WKU Archives Records
WKU track and field media guide for 2016-17 season.
Ua19/16/1 Wku 2016-17 Media Guide, Wku Athletic Media Relations
Ua19/16/1 Wku 2016-17 Media Guide, Wku Athletic Media Relations
WKU Archives Records
2016-17 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.