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Full-Text Articles in Sports Management
Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha
Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha
Sport Management
This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.