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- Sports marketing (2)
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- Dynamic pricing (1)
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- Recreation; recreation management; sport management; recreation programming (1)
- Relationship satisfaction (1)
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- Sport marketing (1)
- Tailgating (1)
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Articles 1 - 5 of 5
Full-Text Articles in Sports Management
Recreation Programming, Anne Demartini
Recreation Programming, Anne Demartini
KSU Distinguished Course Repository
This course will provide students with an overview of recreation programming across the age spectrum and diverse populations. Leisure programming trends and niche marketing are examined as well. This course also facilitates the understanding and application of the recreation program process for leisure delivery systems including an introduction to activity plans, program design, delivery and evaluation.
This class uses a hybrid format which gives students some flexibility and independence. It also allows for "flex time" for our high impact learning activies. The class performs service learning directly related to the course topic through volunteering with recreation programs both on campus …
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones
International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones
Atlantic Marketing Journal
This paper explores the history, legality and ethical perspectives of the International Olympic Committee Rule #40 that was put into effect starting with the 2016 Olympic Games. Rule 40 was established to protect official Olympic sponsors from marketing campaign dilution and ambush marketing attempts from non-official brand sponsors. It was designed to prevent over-commercialization of the Olympic brand and to protect official Olympic sponsors’ substantial investment for exclusive marketing rights during the Games. It also however effectively prevents athletes from recognizing their own individual company sponsors and goes so far as to limit an athlete’s apparel during the Games, their …
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Atlantic Marketing Association Proceedings
A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League …