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Full-Text Articles in Sports Management
Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr
Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr
International Conference on Gambling & Risk Taking
Abstract:
There is a growing trend of gambling/betting organisations attempting to secure a position in the fast-growing and profitable sector of Esports by becoming an inherent part of the sports culture and its community of fans. This alignment is raising concerns due to the community lifestyle and consumption of experience intrinsic in sports/Esports (Gordon, Gurrieri, & Chapman, 2015).
Diffusion of gambling in society is triggered by digital/technological disruption on gambling and changing consumer behaviour and cultural trends. This environment offers innovative opportunities to experience gambling and “gambling-like” experiences online (King et al., 2010) with the extra incentive of ease of …