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Full-Text Articles in Sports Management
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins
Undergraduate Distinction Papers
As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.