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Articles 1 - 8 of 8
Full-Text Articles in Sports Management
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.
A Case Study: Inclusion Of Student-Athletes Who Identify As Sexual Minority At An Ncaa Division I Institution, Megan Turk
Graduate Theses and Dissertations
In comparison to heterosexual counterparts, sexual minority student-athletes are two times more likely to experience harassment, more negative climates, report feeling deliberately ignored or excluded from team actives and are subjected to orientation-based derogatory marks via electronic means (Rankin & Merson, 2012). This particular population is 2-3 times more likely to experience anxiety and depression, nearly 14% will attempt suicide or acts of self-harm, and are more likely to abuse drugs and alcohol (Cunningham, 2015). Non-inclusive climates negatively affect academic and athletic performance (Wolf-Wendel, Bajaj, & Spriggs, 2008; Turk, & Stokowski, 2016; Cunningham, 2015). The Athletic Equality Index (AEI) measures …
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Senior Honors Projects, 2010-2019
Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …
Perspectives Of Female Athletic Trainers Working In Male Professional Sports, Taylor Mae Temnick
Perspectives Of Female Athletic Trainers Working In Male Professional Sports, Taylor Mae Temnick
Online Theses and Dissertations
"In athletic training, males have dominated the profession for the initial 30 years of its existence, opening the doors for women only as recently as the 1970s" (Dieringer, 2007, p. 106). There has been a limited amount of research and data regarding female athletic trainers working with and at the level of professional sports, particularly with male teams. Within the last decade there has been an increase in interest of female athletic trainers and their professional pursuits; especially since 2007, there have been more females in the field of athletic training than males. The following literature and results provide various …
Men Who Coach Women, Shannel Blackshear
Men Who Coach Women, Shannel Blackshear
Graduate Theses and Dissertations
Although Title IX helped to shape athletics in educational settings, the legislation also transformed the world of coaching. Due to the growing demand for competitive female athletics at the collegiate level, the need for qualified individuals to coach women’s sports continues to grow. As colleges and universities continue to create women’s athletic opportunities, coaching collegiate female teams has become equally competitive to coaching male athletes in terms of pay, benefits, compensation packages, and national attention (Welch & Sigelman, 2007). Despite the fact that 57% (Pilon, 2015), of female collegiate athletic teams are coached by male coaches, there is a gap …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Preparation And Support Of Female Head Athletic Trainers In Collegiate Sport, Bekki Turner
Preparation And Support Of Female Head Athletic Trainers In Collegiate Sport, Bekki Turner
Walden Dissertations and Doctoral Studies
Title IX of the U.S. Education Amendments of 1972 has significantly improved women's access to previously male-dominated areas of education in the United States, but few of these studies have focused on the experiences of women currently in the higher education field. This study explored female head athletic trainers' perceptions of the role of U.S. higher education institutions in preparing and supporting their achievement of leadership positions in U.S. collegiate sports: it also explored their views on potential changes in current higher education curricula and certification processes. This phenomenological study used Ridgeway's status construction theory as its theoretical lens for …
Marketing Sports To Women, Jennifer A. Sloan
Marketing Sports To Women, Jennifer A. Sloan
Seton Hall University Dissertations and Theses (ETDs)
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