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Articles 1 - 3 of 3
Full-Text Articles in Sports Management
A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht
A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht
Leadership Education Capstones
This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …
Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley
Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley
Graduate Theses and Dissertations
The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Walden Dissertations and Doctoral Studies
Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …